We’re Not too Big to Care


6 April – 15 June 2019


Angela Tiatia

Aotearoa New Zealand/Australia/Sāmoa


Aroha Novak

Ngāi te Rangi, Ngāti Kahungunu, Aotearoa New Zealand


Billy Apple

USA/Aotearoa New Zealand


Cao Fei



Carole Prentice

Aotearoa New Zealand


Cushla Donaldson

Aotearoa New Zealand


Deborah Rundle

Aotearoa New Zealand


Duvet Brothers

United Kingdom


Emily Hartley-Skudder

Aotearoa New Zealand


Gabrielle Amodeo

Aotearoa New Zealand


Hikalu Clarke

Aotearoa New Zealand


John Baldessari



James R Ford

United Kingdom/Aotearoa New Zealand


Julian Dashper

Aotearoa New Zealand


Mervyn Williams

Aotearoa New Zealand


Miranda Bellamy

Canada/Aotearoa New Zealand

We’re Not Too Big to Care is a slogan from a 1984 television commercial by grocery store Four Square who used the phrase to help maintain their loyal customer base in the midst of larger corporations. Open to interpretation, We’re Not Too Big to Care may be applied to an organisation or individual and questions that whatever the scale, hierarchies of power and influence are inherent at every level.

The first exhibition at the newly re-opened Gus Fisher Gallery will address the commercial landscape that the gallery finds itself in. Shrouded by Shortland Street’s corporate high-rises in the city’s central business district and near to the arguably declining commercial bubble of Queen Street, the exhibition is a response to the de-humanising nature of mass production and its impact on the individual.

We’re Not Too Big to Care presents the Aotearoa premiere of Asia One (2018) by Cao Fei whose work provides the starting point to consider corporate effects on the individual. Exploring themes of labour, consumerism and technology, Asia One is filmed in the world’s first fully automated sorting centre in China and examines the impact of automation and robotics on human relationships. Fei’s surreal tale of cyclical ecstasy and despair occurs in the warehouses of JD.com, China’s equivalent of Amazon, which completed 1.6 billion orders in 2016. Caught between the need to earn money for their family and the time pressures of a factory job, Fei’s nuanced installation explores what it means to exist in a world dominated by commercial desire, where technology threatens to overcome human skill to nullifying effect.

Using Four Square’s slogan as a retort to the fast paced, cyclical and constructed commercial landscape representative of contemporary life, the exhibition explores what it might mean to rise above these structures to enable us to all regain a sense of humanity.

The exhibition includes newly commissioned artworks by Billy Apple, Aroha Novak, Emily Hartley-Skudder, Hikalu Clarke and Carole Prentice.



Exhibition brochure
List of works



Anthony Byrt, The future is a riot. Metro, May/June 2019.





Art & donuts with Aroha Novak, Emily Hartley-Skudder, Hikalu Clarke & Lisa Beauchamp
6 April 2019

Haratau book club: Deborah Rundle on The Problem of Work by Kathi Weeks
9 May 2019


Gus Fisher Gallery
74 Shortland Street
Tāmaki Makaurau Auckland Central 1010

Tuesday – Friday:
10am – 5pm
10am – 4pm